Trapt's new album, Shadow Work, fell very short of lead singer Chris Taylor Brown's predicted first-week sales. On Twitter he stated at least 5,400 copies would be sold, but in reality, they only moved 600 copies.
The low numbers could have something to do with the fact that Brown has taken on his share of haters on social media who don't support his conservative opinions. In a recent spat, one Twitter user wrote, “With all your genius marketing, why doesn't your new album come up first when “Shadow Work Album” is googled? I can't wait to come back in a month and hear the excuses for another failure. What do you think, 2700 first week?” Brown replied, “Definitely double that if not more. Cannot wait to run it in! Thanks for promoting my band, moron.”
Shadow Work is Trapt's first album since 1999's Amalgamation not to chart on the Billboard 200.