Lady Gaga is the new face of Valentino Beauty fragrances.
A press release from the company says, “Lady Gaga has always spoken up for celebrating differences and creating a world where everyone has a voice.” “Her deep respect for everyone’s individuality and for each to own their place in our world speaks to Valentino Beauty’s ethos to make every day a self-celebration,” it adds.
The company feels that the new perfume, Voce Viva – which means “Living Voice” – embodies the characteristics it shares with Gaga. According to Allure, the scent features bergamot, orange blossom, gardenia, vanilla, sandalwood and moss.
Allure calls it “the chameleon of fragrances,” while Valentino says it “celebrates every women’s voice.” Voce Viva will be available starting September 4th, at prices ranging from $30 for a travel spray, to $130 for 100 ml.
