Watchfire Signs in Danville is entering into a new era for their business. They’ve been at 1015 Maple since moving over from Springfield, where they were part of Sangamo Electric, in 1945; and today they’re a digital display manufacturer, specializing in LED displays used at sporting venues as well as marquee signs seen in front of schools nationwide. And now, Watchfire Signs has a corporate partnership deal with the National Federation of State High School Associations. As Watchfire Senior Director of Marketing Carol Wade explains, this means Watchfire will be even more well known coast to coast, and likely get even busier.
Audio PlayerAUDIO: It provides for us a different vehicle to reach these high school audiences. It allows us to better communicate with the high school athletic director, and with high school leadership markets. And over time, that will grow our business; our sales; and yes, sure, hopefully our employment base as well.
Wade says another great thing is, now you’ll have NFHS and Watchfire working together on some creative ideas.
Audio PlayerAUDIO: We’re excited to work with them on some ideas that we’ve come up collectively between the two organizations, just to better serve high school athletic departments.
This is a three year agreement, which includes Watchfire to be designated as an “Official NFHS Corporate Partner.”
