Well, they haven’t done it since 2019 due to the pandemic. But this week, Danville’s Watchfire Signs is sending a contingent down to the International Sign Association 2022 Sign Expo, at the Georgia World Congress Center in Atlanta. And as Senior Director for Marketing Carol Wade tells us, Danville’s maker of on-premise LED signs does indeed have some things to show people.
AUDIO: Last year there was a virtual show, which was cool, and definitely served a purpose. And it was good to see people even if it was only through a virtual platform. But we’re very much looking forward to getting back to the show floor.
Wade says, top priority will be a couple things Watchfire didn’t have around for the last in person show.
AUDIO: First is our 1.2 millimeter indoor digital sign. That digital display will be be where we’ll show off some of the softwhere enhancements: Our cloud-based Ignite OPx software, and our game operations software for video scoreboards called Ignite Sports. And then we’ll also show off our six millimeter outdoor digital display.
Watchfire will be sending about 15 to Atlanta, representing territory managers from around the country. The conference goes Wednesday the 4th through Friday the 6th.
