A special marketing conference this past fall at the David S. Palmer Arena has led to (CIMG) Central Illinois Multimedia Group’s Danville stations receiving one of only five annual national awards from Gabriel Media.
CIMG Area Vice-President Grant Thompson says it’s all about working with Gabriel Media on a special event for area businesses; and talking about how to get results. And that’s what the WDAN/D102/KROCK sales staff was up to last fall.
AUDIO: It was a marketing workshop, where we invited small to medium businesses, into a conference space; and did a presentation about marketing in today’s environment; digital marketing, and the marketing trends that changed throughout time; and then try to work with those people on an advertising opportunity.
CIMG Danville General Sales Manager Susan Gutterridge says this national award was earned by sales staff members driving for results for area businesses.
AUDIO: It gives people a chance to understand marketing, and how to affectively use it within their business. And it starts with the creative copy, the frequency; there’s so much to it. But this team got it done.
And Grant Thompson says, yes, another special marketing event like this will be happening later this year as well.
